R is for Redesign

As our relationships and our businesses shift and grow over time, they occasionally require some redesign. Some of the most successful brands are the ones who have altered their visual appearance and their story over time just subtly enough to keep pace with consumer demands and changing tastes.

Similarly, the most successful relationships are also those that manage to acknowledge and accept the dynamic evolution of two people over time. Unfortunately, in our “have-it-all” culture, and in our youth, it can be tempting to give up and move on to a new partner, instead of digging deeper into ourselves and putting in the required work.

Redesign ultimately requires commitment, and a mutual desire to move forward into the unknown. Only with respect for the past and a shared vision between designers, or partners, is intelligent redesign possible.